One of the most powerful means to churn money nowadays is “Emotional Utilization”. We often see this vastly used by the entertainment media. The more one succeeds in tuning the effectiveness, the greater the reach, let it be the serials or the reality shows or movies.
There is another strong field that works on the same platform which is very powerful and vast, “the sentiment of poverty”. This is one area that can easily win sympathy and never come on the radar for scrutiny. This advantage has paved way for a successful business in the form of “beggars”. There isn’t a minimum cut off to enter this field or any retirement age. We come across beggars of all forms, right from the newborns with their mom to the grand old who may be immobile or moving around with the aid of wheeled platform.
This weekend I had to wait a little bit long for my bus that gave me opportunity to scan around and witness the different forms of living. There were stalls selling fruits, sweets, et cetera. Some had piled the cucumbers at a place for sale whereas some were carrying them to the passengers waiting and travelling. There was a mom and small daughter entertaining the people with their acrobats and making their living. (Few places we often come across people selling books, papers, lottery and eatables.)
There was another group that was moving around easily and making their effort count, probably at a better profit margin than the rest – Beggars. The investments that they make are minimum but the returns are manifolds.
Let’s do a simple math. Currently the minimum rate is Rs. 1. Assuming the success rate per round is 10, and every round is at a gap of 15 minutes, for a shift of 8 hours, the net output will be Rs. 320. Tallying it for a month, the net income is 9600. Isn’t this greater than the average salary of the youth in our country, who has more commitment and responsibilities.
Take for example the job of a normal Sales Executive. The effort they put in to make themselves successful is born-crushing. They should make themselves appealing and impressive and should be well groomed. Need to go on tiring long travels to try meeting their steep targets. Undergoes mental and emotional pain because of the clients, the superiors and in addition attitude problems and long faces. Their day start at 7 AM and ends only by 7 PM or even late, which is 4 hours-plus more than the calculation we did earlier. If everything goes fine, get incentives and if not, deductions. With all these, they may earn in the range of 7500 or so.
A call center employee needs to make his effort every minute to make his day count. The specified break timing is the only relief and after that the automated dialer will ensure they are on calls throughout. Same is the case with most of the professions. A split second is sufficient to cause major harm to themselves and equipment for professionals in hardware line, mechanical, civil or automobile, hence mental alertness is an added skill on demand to survive. So everything comes at a price.
We also have this group in the society that states themselves to be downtrodden (maybe with attitude and self respect) and lives as parasite on others’ hard work. Few have part time jobs too, Theft. There are different strategies that these groups employ like: lost in an unknown city and want to go back home; hungry and need money to have food (providing food is not entertained), eager to learn but dad is irresponsible and want to pay fees, emergency surgery/medicine and so on. In the above cases, they can be normal and need not picture themselves shabby. If successful in convincing and being sympathised, the yield is better, the minimum will improve from 1 to 10 or even 20. The city is vast and population is huge, so even success rate of 10 per hour will friend them with a monthly income of a staggering Rs. 24000!!!
I am not saying that there aren’t people in need of support and help but the message is let’s be cautious, conscious, smart and choosy. Professional beggars are not quitting it because they or their users are well paid for their effort. If this embarrassment needs to be erased from our society, then let’s not entertain blind service. To do service, let’s find the real helpless, verify and then support. Let’s value our intention, effort and hard work. Let the benefit and noble deed reach the needy and not the greedy.
There is another strong field that works on the same platform which is very powerful and vast, “the sentiment of poverty”. This is one area that can easily win sympathy and never come on the radar for scrutiny. This advantage has paved way for a successful business in the form of “beggars”. There isn’t a minimum cut off to enter this field or any retirement age. We come across beggars of all forms, right from the newborns with their mom to the grand old who may be immobile or moving around with the aid of wheeled platform.
This weekend I had to wait a little bit long for my bus that gave me opportunity to scan around and witness the different forms of living. There were stalls selling fruits, sweets, et cetera. Some had piled the cucumbers at a place for sale whereas some were carrying them to the passengers waiting and travelling. There was a mom and small daughter entertaining the people with their acrobats and making their living. (Few places we often come across people selling books, papers, lottery and eatables.)
There was another group that was moving around easily and making their effort count, probably at a better profit margin than the rest – Beggars. The investments that they make are minimum but the returns are manifolds.
Let’s do a simple math. Currently the minimum rate is Rs. 1. Assuming the success rate per round is 10, and every round is at a gap of 15 minutes, for a shift of 8 hours, the net output will be Rs. 320. Tallying it for a month, the net income is 9600. Isn’t this greater than the average salary of the youth in our country, who has more commitment and responsibilities.
Take for example the job of a normal Sales Executive. The effort they put in to make themselves successful is born-crushing. They should make themselves appealing and impressive and should be well groomed. Need to go on tiring long travels to try meeting their steep targets. Undergoes mental and emotional pain because of the clients, the superiors and in addition attitude problems and long faces. Their day start at 7 AM and ends only by 7 PM or even late, which is 4 hours-plus more than the calculation we did earlier. If everything goes fine, get incentives and if not, deductions. With all these, they may earn in the range of 7500 or so.
A call center employee needs to make his effort every minute to make his day count. The specified break timing is the only relief and after that the automated dialer will ensure they are on calls throughout. Same is the case with most of the professions. A split second is sufficient to cause major harm to themselves and equipment for professionals in hardware line, mechanical, civil or automobile, hence mental alertness is an added skill on demand to survive. So everything comes at a price.
We also have this group in the society that states themselves to be downtrodden (maybe with attitude and self respect) and lives as parasite on others’ hard work. Few have part time jobs too, Theft. There are different strategies that these groups employ like: lost in an unknown city and want to go back home; hungry and need money to have food (providing food is not entertained), eager to learn but dad is irresponsible and want to pay fees, emergency surgery/medicine and so on. In the above cases, they can be normal and need not picture themselves shabby. If successful in convincing and being sympathised, the yield is better, the minimum will improve from 1 to 10 or even 20. The city is vast and population is huge, so even success rate of 10 per hour will friend them with a monthly income of a staggering Rs. 24000!!!
I am not saying that there aren’t people in need of support and help but the message is let’s be cautious, conscious, smart and choosy. Professional beggars are not quitting it because they or their users are well paid for their effort. If this embarrassment needs to be erased from our society, then let’s not entertain blind service. To do service, let’s find the real helpless, verify and then support. Let’s value our intention, effort and hard work. Let the benefit and noble deed reach the needy and not the greedy.
SATHISH N
1 comment:
Wonderful Anna. Many of them asking for their marriage and in the name of GOD also
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